Earthquake professionals, business and community leaders, emergency managers, and others joined together in 2007 to organize Dare to Prepare, an earthquake readiness campaign to raise earthquake awareness and encourage earthquake readiness in Southern California. The campaign is supported with funding from federal, state, and local partners.
Acknowledging that "Shift Happens," the main message of the Dare to Prepare campaign is that if you "Secure Your Space" you can protect yourself, your family, and your property. Secure your space by strapping top-heavy furniture and appliances to walls, adding latches to kitchen cabinets, and securing TVs and other heavy objects that can topple and cause serious injuries. Homes and other buildings should be retrofitted if necessary. These and other actions will greatly reduce your risk of damage or injury, and limit your need for community resources after the next earthquake.
Victoria Beckham in Big Shaker on NBC
New Program Helps Residents Prepare for Major Tremor
Overdue and unprepared for the Big One (Los Angeles Times)
The Really Big One (Los Angeles Times)